Like it or not, reviews matter.

And if you’re interested in the business of Broadway (which I gotta assume you are), then knowing what the reviewers say about all the shows on Broadway, not only your own, matters even more.  There’s nothing worse than schmoozing someone over a cocktail and they say, “Did you see those reviews from so-and-so last night,” and you haven’t.  Gulp!

That’s why I created DidHeLikeIt.com, which gives you a quick snapshot of whether or not the New York Times (and all other important critics) like a show or not.  And, when you sign up for the email alerts, we’ll email you the moment the reviews are posted for all Broadway shows.

The site has been so popular in our industry (I’ve got it on good info that theater owners check it themselves) and the public . . . that we made it an iPhone app!

And it’s available for download right now in the iTunes store!

What’s really cool about the app is that it has push notifications, so the second the review goes up, you’ll get a little buzz-buzz on your phone, and boom, you’ll be the first to know if “he” liked it or not.

We made the app free of all advertising, which means we do have to charge for it.  But we thought the no ad version would give you a much better experience.  The regular price of the app is going to be $1.29, but to roll it out, it’s only $.99.

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)