With all the chatter about the upcoming presidential election, you’d think it was tomorrow, not a year from now.  I’m sure I’ll write quite few blogs over the next twelve months about how running a political campaign is like running a Broadway show, but I had one simple observation that couldn’t wait another day.

Have you ever noticed how politicians ignore certain states while they hit the campaign trail?  Maybe your favorite democrat doesn’t take as many trips to Texas, or your favorite Republican ignores Oregon.

Why?

Well, history has shown that in both those cases, they are most likely going to come up empty on election day.

What does that have to do with what we do?

Well, as a producer/marketer, you’ve got to think of the electorate like your audience.  One of the smartest things you can do is realize that what you’re selling is not for everyone.  It’s not.  Face that fact, then focus on the people that it is right for, and especially those “swing voters” that are on the fence about buying a ticket or not.

For example, I’ve seen Producers of traditional shows talk about how they wanted to spend time and money getting the college audience to see their shows.  That’s like Michelle Bachman having a rally in The Castro in San Fran.  It ain’t going to happen.  And if it does, it ain’t going to be pretty.

Those politicians that skip those states aren’t being lazy (in those instances).  They’re being strategic.

So as scary as it sounds, if you want to be the most efficient Producer possible, you’ve got to act like a politician.

(Just promise me you won’t act like this).

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