I know, I know, on Friday, I promised to blog about two ways to get rid of discounting altogether.

But while in the shower this weekend, I came up with a new idea for a feature that I wanted to start today, so the “two ways’ got bumped to tomorrow, like a D-list celeb that’s scheduled to appear in the last 15 minutes of The Tonight Show.  (And come on – don’t you do your best thinking in the shower?  I let my shower door fog up and start writing on it with my finger like it some sort of fog-shower-iPad . . . called the iShower.)

The new blog feature?  It’s called the “The Show I Want To See This Week.”

Here’s how it works.

Every Monday, I’m going to blog about a show that I want to see that week.

Make sense?

So simple, a little bunny rabbit could blog it.

The interesting thing for us to discuss will be “why” I want to see it.

How did it get on my radar?  And is it on yours?  Was it a review, word-of-mouth, a facebook ad, a publicity stunt, or a flyer-guy barking at me in the middle of Times Square.

Now, it doesn’t mean that I will see it, or I won’t see it or even if the show will be any good or not, but it will the one that got my attention that week amidst the thousands of other entertainment options out there.  It could be on Broadway, Off-Broadway, Off-Off Broadway or in Tallahasse.  But it’ll be a show.  And I’ll want to see it.

Ready?  Here goes . . .

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The Show I want to see this week is . . .

Why?

Maybe it’s because my office is right next door to the Eugene O’Neill, but I haven’t heard this much buzz in early, early previews since . . . well, since two shows . . . The Producers and Hairspray.  And we know what happened there.

Add that buzz to the fact that two friends, one in the industry and one not, emailed me immediately after they saw the show with a glowing report.  In fact, one couldn’t wait until the end of the show and emailed me during intermission with this:

“Intermission and my cheeks are hurting!  Hilarious.  Go!”

The other texted me right after the curtain went down.  And when I banged back a text that asked, how offensive the show was on a scale of 1 to 10, the friend replied, “12.”  But interestingly enough, this buddy then proceeded to defend the material and explain why any vulgarity was justified.  Oh, and this guy brought his 12 year old daughter.

If we could only bottle that kind of word-of-mouth and sell it on the streets, advertisers would be out of a job.

So that’s what I want to see this week.  A show that seems to have nuclear powered WOM after only a handful of previews.

Have you seen it yet?  Is it as good as the friends above swear?  Have you heard the same good buzz?  In other words, is it the show YOU want to see this week?  Comment below.

(On a side note, if you’re looking to see Mormon and what to do it with some other theater-loving peeps, the BroadwaySpace Meetup is going as a group on Thursday, March 31st.  Click here for more info.  And join the Meetup – it’s free and fun!)

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FUN STUFF:

– Enter The Sunday Giveaway!  Win 2 tickets to see Billy Elliot The Musical on Broadway!  Click here and enter today!

– The next Get Your Show Off The Ground seminar is Saturday, April 2nd.  Register today.