It’s trivia week here at the Producer’s Perspective!  Yesterday a Sondheim stat and now take a look at this:

We all know that print advertising is on the decline, right?

Well, check this out:

In 2008, a Four Color, Full Page ad in the Sunday New York Times cost $109,000.

(That was about the time when I was talking to a NYT sales rep and trying to explain why Off-Broadway shows needed more of a price break if the Times expected us to advertise there, and the rep said, “Sorry, we don’t do that sort of thing. We are the New York Times.”)

In 2011, the cost dropped to $87,000.

And now, this season, it’s $79,200.

And the funny/sad sort of thing is . . . I still don’t see a lot of them.  Do you?

What’s the takeaway?

It’s not that print is dying.  We all knew that.  And I bet the Times knew it before all of us . . . because they were writing articles about it!

The takeaway is that your business, your show, your foundation can be rock solid strong.  But if the earth around you moves, your house could come tumbling down.

So you better be prepared to put something else up (preferably online) in its place.

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