At the Broadway League Conference: Day 2/Is mobile marketing the future?

Day 2 of the conference brought us a lesson from mobile marketer Jared Reitzin of mobileStorm, who had these startling stats to share with us about that electronic device that’s in your pocket right now.

  • 84% of people in the US have a cell phone
  • 95% of those phones have text messaging capabilities
  • 82% of people aged 18-49 use text messaging, take pictures or access the internet through their cell phone
  • 33% of people change their email address within the course of 1 year, as opposed to only 5% of people who change their cell phone number.

And the big one that shows the size of this tsunami-like wave that’s hitting our marketing shores?

  • In June of ’07, 7.2 billion SMS messages were sent in the US.
  • In June of ’08 . . . that number increased to 75 billion.

Think texting has traction or what?

Think about this . . . If people are doing all this with their phones now, just imagine what they will be doing in 1 year . . . 5 years . . . 10 years?

You can’t imagine?  Well, you should.

The best in business aren’t thinking about what’s happening today.  Frankly, that’s for your managers.  The best in business, the leaders, the CEOs, and yes, the Producers, are thinking about what’s going to happen next, so they can surf what I call “The Tomorrow-Tsunami” all the way to shore, while their competitors are being drowned by the undertow.

We recently rolled out a text program as a subsidiary of BroadwaySpace.  Honestly?  We’re like a clumsy adolescent in a dark room, tripping over ourselves trying to find our way around.  But that’s ok.  The hope is that we’re in the space early enough that by the time the lights come on, we’ll be all ‘growed’ up.  If you want watch and see if we make it to manhood, sign up today.

And if you’ve got a sense of something coming on the horizon, don’t sleep in.  Get up, get on your board and start paddling.

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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.