Broadway Grosses w/e 8/19/2018: Late August and the Pre-Broadway Week Pull
This week overall grosses dipped by 5% to $1.5M. Total attendance dropped by the same as the average ticket maintained a steady $134.
In the late summer weeks of August, Harry Potter, My Fair Lady and Hello, Dolly! managed to withstand the heat the best and posted increases among a sea of significant dips compared to the previous week.
Family shows felt the biggest drops in their grosses last week, a clear sign that one of the most reliable segments of the Broadway audience has other priorities in these final weeks of summer. Families and other ticket buyers may be pushing back their plans to see shows until the first week of September when the Broadway Week promotion begins.
However, the shows that are feeling the biggest drops this week and next will likely benefit the most from Broadway week. Which poses the question: How severe is the impact of the Broadway Week promotion on the surrounding weeks in late August and late September? I smell a research project!
You can find the rest of the figures below, courtesy of The Broadway League:
| Show Name | GrossGross | TotalAttn | %Capacity | AvgPdAdm |
| ALADDIN | $1,451,802.00 | 13,364 | 96.73% | $108.64 |
| ANASTASIA | $697,959.90 | 7,930 | 86.72% | $88.02 |
| BEAUTIFUL | $595,815.02 | 7,186 | 87.55% | $82.91 |
| CAROUSEL | $606,811.00 | 8,000 | 70.03% | $75.85 |
| CHICAGO | $692,434.95 | 8,048 | 93.15% | $86.04 |
| COME FROM AWAY | $1,093,466.60 | 8,512 | 101.72% | $128.46 |
| DEAR EVAN HANSEN | $1,600,432.24 | 7,995 | 101.56% | $200.18 |
| FROZEN | $2,116,258.00 | 13,220 | 98.13% | $160.08 |
| GETTIN’ THE BAND BACK TOGETHER | $175,334.30 | 4,871 | 63.76% | $36.00 |
| HAMILTON | $3,115,391.00 | 10,753 | 101.75% | $289.72 |
| HARRY POTTER AND THE CURSED CHILD, PARTS ONE AND TWO | $2,245,282.00 | 12,976 | 100.00% | $173.03 |
| HEAD OVER HEELS | $261,546.25 | 4,160 | 54.00% | $62.87 |
| HELLO, DOLLY! | $2,147,856.30 | 11,716 | 101.28% | $183.33 |
| KINKY BOOTS | $627,288.75 | 7,283 | 63.93% | $86.13 |
| MEAN GIRLS | $1,577,293.10 | 9,894 | 100.96% | $159.42 |
| MY FAIR LADY | $1,183,506.00 | 7,835 | 91.62% | $151.05 |
| ONCE ON THIS ISLAND | $457,569.92 | 4,457 | 80.05% | $102.66 |
| PRETTY WOMAN: THE MUSICAL | $1,065,917.00 | 9,394 | 100.54% | $113.47 |
| SCHOOL OF ROCK | $850,476.50 | 9,481 | 77.82% | $89.70 |
| SPONGEBOB SQUAREPANTS | $972,006.50 | 11,801 | 91.62% | $82.37 |
| SPRINGSTEEN ON BROADWAY | $2,406,002.50 | 4,729 | 99.77% | $508.78 |
| STRAIGHT WHITE MEN | $345,088.10 | 4,094 | 88.08% | $84.29 |
| SUMMER | $688,278.50 | 7,532 | 64.05% | $91.38 |
| THE BAND’S VISIT | $929,258.60 | 8,214 | 98.82% | $113.13 |
| THE BOOK OF MORMON | $1,136,935.00 | 8,692 | 103.77% | $130.80 |
| THE LION KING | $2,340,017.00 | 13,570 | 100.01% | $172.44 |
| THE PHANTOM OF THE OPERA | $1,092,084.52 | 11,817 | 92.03% | $92.42 |
| THE PLAY THAT GOES WRONG | $327,158.00 | 5,039 | 73.76% | $64.93 |
| WAITRESS | $905,357.25 | 8,018 | 95.91% | $112.92 |
| WICKED | $1,760,385.00 | 14,092 | 97.48% | $124.92 |
| TOTALS | $35,465,011.80 | 264,673 | 89.22% | $131.86 |
| +/- THIS WEEK LAST SEASON | +6,790,225.98 | |||
| PERCENTAGE +/- THIS WEEK LAST SEASON | +23.68% |
This blog was written by Ryan Conway, General Manager for DTE Management. Find out more here!
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