Oh if only it were as easy to add drama to your script as it is in this video below.

Kudos to TNT for their dramatic marketing prowess that got a lot of attention in the little square where they staged their scene, and garnered 20 million views on the ol’ Tube of You.

But in addition to some marketing Friday fun, there is also a script writing lesson to learn in what they’ve done.  What makes things interesting is the unexpected.  Make sure your show gives your audience something that makes them go, “Woah . . . didn’t see that coming,” and you’ll be sure to get them telling their friends all about it.

http://www.youtube.com/watch?v=316AzLYfAzw

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