Honda, The BBC . . . and Broadway?
I love it when Broadway gets mentioned in the same sentence as Big Business.
So imagine how I felt when I heard that one of our own got nominated for an honor usually reserved for publicly-held giants like Apple and Nike and so on….
Last week, Situation Interactive, the agency that has literally written the code for most of Broadway’s internet marketing campaigns, was nominated for a Webby Award for “Best Use of Social Media” for their follower-magnet Next To Normal twitter campaign.
If you’ve never heard of the Webbies before, well, they are exactly what they sound like. The NY Times has called them “the internet’s highest honor.” And now we’ve got a Broadway show up for one.
A wise press rep once told me that you get a gold star if you can get your show a story that doesn’t appear on the theater pages. If that’s true, then Situation deserves a gold galaxy for getting Broadway off the theater pages and onto the business pages.
Now sure, it’s always nice be nominated, Sally Field, but it’s much better to win, right?
I think it’d be awesome if Broadway crushed its competition in this category. And the good news is that the winner of the award is chosen American Idol-style . . . by fan vote.
So let’s show Honda and Yearbook.com, that Broadway ain’t stuck in the dark ages no more! We can tweet with the best of them.Vote here (click on the “Best Use of Social Media” category).
Now, after N2N wins this . . . it’s time for them to share their recent good fortune with some of the other shows, don’t you think? First it recoups. Then it wins a Pulitzer. And now an advertising award? What’s next? A $1,000,000 grant for spectacular use of Ricolas?
Congrats, guys. Your tide just raised all the boats.
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.