I wanna play too!
We’re a game-playing society . . . and I’m not just talking about the psychological ones agents try to play on producers when negotiating contracts.
Everything’s more fun when it’s a game. Learning how to spell, driving long distances (punch buggy!), and even dieting. People like to win, to finish, to reach their goal . . . in the game of life.
Games have always been used in marketing, but thanks to the video game generation, we’re in the midst of a gamification explosion. The simple axiom is this: Get people to play your games, and they’ll be more engaged with your product. Impressions don’t become simple impressions any more. They become hooks that dig deep into your customers’ subconscious. And what’s fantastic about gamification marketing is in most cases, if the game is good, the customers have no idea that they are being reeled in deeper and deeper by the company doing the marketing.
Perfect example of a game that has deeply engaged its fans and without a doubt added to the bottom line of its industry (and is now an industry unto itself?) Fantasy Football.
If you don’t know what Fantasy Football is, it’s a role-playing game that allows you to build your own “fantasy” football team with players from different teams, and compete against other players. The winners are decided by the statistics from the actual football games in the NFL.
I was listening to two “dudes” talk about their upcoming draft on the subway the other day. They were so amped up about their upcoming “season,” and they spent the entire ride from 72nd to 23rd (on a local!) talking about which players from which teams they were after.
And there’s no question in my mind that because of their fantasy football game-playing, these virtual General Managers were going to be more inclined to:
- Watch NFL games on television
- Purchase tickets to see an NFL game live
- Buy merch (guess which players’ jerseys they’d want)
- And more
And they had no idea. Because they were in the game zone.
And that’s when I got supes-jealous.
You see, there’s Fantasy Football, and Fantasy Baseball. Basketball too. And yep, even Fantasy Golf.
And oh wait, there’s even Fantasy Bowling!
So where’s Fantasy Broadway? Come one, someone, figure out how we’d do this.
Ok, truth . . . I’ve always dreamed about starting a league myself . . . but have stumbled over how it’d be modified for our unique season. The guys at the Crazytown blog threw out an idea a couple of years ago (in which they actually referenced my board game) and they seem to be close. And BroadwaySpotted has done something like it as well.
But it has yet to roll out in a big time official way.
And I want to play. Don’t you? Fantasy Broadway. Sounds so much fun. And you and I and thousands of theater fans could spend their subway rides talking about how you wanted Patti LuPone for your show but your buddy got her first.
And then you and I and those thousands of theater fans engrossed in the game would be more inclined to, yep, you guessed it:
- Watch video content of Broadway shows
- Purchase tickets to see a Broadway show
- Buy merch (guess which show jerseys they’d want)
- And more
So some Broadway/Math/Game expert out there, figure this out. Tell me how it works in the comments below, and maybe, just maybe, we’ll get it built.
And my show will gross so much higher than yours.
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On June 30th, A Beautiful Noise will play its final…
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.