I won’t gatekeep this from you.
I stay on top of trends and test them out in my own shows. Then I come back and share my findings with you.
Knowledge is power. And sharing what I know is how we can move this industry forward.
And lately the hottest thing is video content.
Video is everywhere right now. . . TikTok, Instagram, Youtube . . . even Facebook is starting to prioritize video on their platform!
So when you’re promoting your show, what’s one thing you should have?
You guessed it – VIDEO!
Video is a great marketing tool because it hits two of our senses: visual and auditory.
Let your audience SEE the lights, the costumes, the set, the choreography, the actors. Let them HEAR the music, and maybe some of the dialogue.
It’s a way to pull them in.
So you may be asking yourself: “Ken, how exactly did you test this theory out?”Check out the video we just released today for A Beautiful Noise: The Neil Diamond Musical.
And then I want you to think: how can you start sharing more video content for your musicals and plays?Click here to watch that video.
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.