News broke yesterday that Lincoln Center Theater got permission from the 147 unions involved in their previous productions to STREAM their shows to audiences.

Read the article here.

This is big, I tell you, BIG.

Because it’s the first time that a theater gets to act like a (new) television network.

It’s just like Peacock, the new streaming channel from NBC.  Lincoln Center is the network.  Their shows are like NBC’s previous shows.

Make sense?

Of course it does. It’s a no brainer for Lincoln Center, and EVER THEATER AROUND THE WORLD.

1.  It keeps our audiences engaged, which means they’ll be more likely to come back in the future.
2.  It provides PASSIVE INCOME to our TheaterMakers . . . and we all know how important that is NOW, don’t we?

So I love it.

I don’t love that permission was granted for the pandemic only, but I’ll take what I can get.

Because I believe it’s just a matter of time before everything is captured and available for future viewing.

Because it just makes sense.  And it could make a lot MORE than cents for everyone involved.

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