Spreading holiday cheer and a marketing message.

I’ve written about viral campaigns a few times now and how difficult they are to create, so I thought I would bring you a good example of one:

Starring in the video below are two of my long-time staffers, Matt and
Jamie-Lynn.  You’ll be able to say hello to them both, and comment on
their mad elfin’ skills at the social on Friday.

The keys to this campaign?  Stupid funny.  And personal.  And did I mention stupid funny?


– – – – –

Only 3 days until . . .


Friday, December 12th @ 6:30 PM
The Time Out Lounge at New World Stages
340 West 50th St. (between 8th and 9th Avenues)
Free Drink, Munchies and $25 tickets to the New World Show of Your Choice (subject to avail.)
RSVP by commenting (Name – 1st Show You Ever Saw)

Any questions?  Email me.

See you there!

Related Posts


Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.