The Nominees for the 2014 Broadway Marketing Awards are . . .

And you thought award season was over.

Bahahahahaha.

Awards season ain’t over until The Fat Lady sings the nominees for the most important awards of all . . . the awards that actually put butts in seats (maybe we should call them “The Fannies”?) . . . The Broadway Marketing Awards!

This is the 3rd year of the Broadway Marketing Awards, and this could be the most interesting.  With no Mormon-like smash hit musical and no Angels in America runaway play, Broadway’s Marketers had a big challenge this year.  Every show on Broadway needed a serious strategy, and no marketing stone could be left unturned.

In case you don’t remember, or if you’re new to the blog, here’s how the Broadway Marketing Awards work.

First, I assemble a crackerjack team of nominators that look at every aspect of every single Broadway show’s marketing campaign.  This year, those marketing hotshots are:

Robert Diamond, CEO of BroadwayWorld.com, the largest theater website in the world.  Owner of Wisdom Digital Media, a design company for entertainment and technology web sites.

Frank DiLella, Theater Reporter and Producer at NY1, reporting for the theater program ON STAGE. DiLella and the “On Stage” team were honored by the New York Musical Theater Festival for their weekly coverage of NYC theater.

Cody Lassen, Media and Entertainment market research guru. Consults with major studios, producers and directors about how they should market their shows to have the best chance at financial and critical success.

Blake Ross, Editor of the ubiquitous brand known as Playbill.  That’s right, Playbill.  You probably collect them.

Paul Wontorek, Editor in Chief of Broadway.com. Host of the popular video series “Show People” where Broadway fans can learn about their favorite stars and all of the gossip.

 

Second, these guys and dolls pick a slate of nominees for each of the following categories:

Best Logo

Best Tagline

Best Website

Best Twitter

Best TV Commercial

Best Swag

Best Promotion

Best All-Around Campaign

Best Long-Running Campaign

 

Third, YOU decide who wins.

That’s right, you.  We open the marketing awards to the public to decide, because, well, who better to choose what the best logo is, or the best website, than the people who buy the tickets!  This marketing is aimed at you, so let’s see what’s working!

So, ladies and gentlemen, I now bring you (Da-da-da-da!  That was a trumpet sound, btw.) . . . The Nominees for the 2014 Broadway Marketing Awards!

BEST LOGO

After Midnight (SpotCo)

Big Fish (SpotCo)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne)

Twelfth Night (SpotCo)

BEST TAGLINE

Beautiful: The Carole King Musical (Serino/Coyne)

Bullets over Broadway (Serino/Coyne)

Cabaret (Roundabout)

The Realistic Joneses (Serino/Coyne)

Rocky (SpotCo)

BEST WEBSITE

After Midnight (SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive)

Les Misérables (Serino/Coyne)

BEST TWITTER

Aladdin (Serino/Coyne, Disney)

A Gentleman’s Guide to Love and Murder (SpotCo)

If/Then (Situation Interactive)

Rocky (SpotC0)

Waiting for Godot (SpotCo)

BEST COMMERCIAL

After Midnight (It is Done Communications, SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

The Bridges of Madison County (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Rocky (SpotCo)

BEST PROMOTIONAL ITEM (SWAG)

Aladdin (Serino/Coyne, Disney)

Bullets over Broadway (Serino/Coyne)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive

Rocky (Araca Group)

BEST PROMOTION

Act One (SpotCo, LCT)

After Midnight (It Is Done Communications, SpotCo, the cast of After Midnight)

Beautiful: The Carole King Musical (Serino/Coyne, Carole King)

Bronx Bombers (SpotCo)

No Man’s Land/Waiting for Godot (SpotCo, Patrick Stewart, Ian McKellen)

BEST ALL-AROUND CAMPAIGN

After Midnight (It Is Done Communications, SpotCo)

Beautiful: The Carole King Musical (Serino/Coyne, Situation Interactive)

A Gentleman’s Guide to Love and Murder (SpotCo)

Hedwig and the Angry Inch (Serino/Coyne, Situation Interactive)

If/Then (bdb Marketing, Serino/Coyne, Situation Interactive)

BEST LONG-RUNNING CAMPAIGN

The Book of Mormon (Serino/Coyne)

Mamma Mia! (Serino/Coyne, Situation Interactive)

Once (aka)

The Phantom of the Opera (Serino/Coyne and Type A)

Wicked (bdb Marketing, Serino/Coyne, Situation Interactive)

 

Ok, now it’s your turn.  Vote for the winners of the Broadway Marketing Awards here (and when you click the link, you’ll see all the tags, commercials, and etc. so you can pick your favorite).  You must vote by Friday 7/4.  Winners will be announced on Monday 7/7.

Good luck, Marketers!  Let the impressions be with you.

 

 

(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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