The show I want to see this week is . . .

Seven simple words made me want to see this week’s SIWTS.

The show?

The Olivier-nominated Love Song by John Kolvenback, which just started performances at 59E59.

The seven words?

“I am not connected with this production.”

Those seven words came in an email from a reader who felt he had to recommend Love Song to me just because he saw it and loved it.

He praised it up and down and then typed those seven words.

“I am not connected with this production.”

He had no affiliation with it whatsoever.  He had nothing to gain by sitting down and writing me an email recommending that I schlep up there to see it.  He wasn’t a press agent getting paid.  He wasn’t the mother of the playwright.  He was just a Malcolm Gladwell-like maven who wanted more people to experience what he did.

Unbiased third-party referrals are the best way to get anyone to see your show.

How do you get them?

1 – Create good sh*t

2 – Give your audience the tools they need to spread the word fast and furiously.

Do that, and you can forget about the seven words . . . because your grosses will be in the seven figures.

– – – – –


– Enter The Sunday Giveaway!  Win two tickets to the opening night of Stephen Schwartz’s opera, Seance on a Wet Afternoon at New York City Opera!  Enter today.

– Take the Broadway Investing 101 Seminar.  Click here for dates in NYC and LA.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.