I know what you’re thinking. Because I’ve thought the same way too.

If I can just get the show open, if I can just get the product launched, it’s going to be a instant smash hit.  It’s that good of an idea, script, score, whatever.

The money will pour in. The reviews will be stellar.  And the tickets will sell like hotcakes at an ‘I Love Hotcakes’ convention.

It’s perfectly fine to think that way . . . it’s perfectly fine to fantasize . . . as long as you’re ok with that fantasy not coming true.

Because odds are, it’s not going to happen.

Does that sound negative?  It’s not.  I’m not saying that your show, product, whatever isn’t going to be a super smash hit, but I just wouldn’t count on it being an overnight sensation.

Because business is not like the lottery.  You don’t wake up one morning and find that you’ve hit the jackpot.

No matter how good your show, your product, or your hotcakes are . . . you have to be prepared to put in the work.

But if you’re an entrepreneur, that’s when you’re going to have the most fun anyway.

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