What “lather, rinse & repeat” has to do with your success.

Listen. I want you to forget every inspirational word you’ve ever read about how to achieve the success you want.

That’s right, no Secret, no Tony Robbins, no “successory” poster you buy at Spencer’s Gifts.

Forget words.

And think science.

It is scientifically proven that the way to improve at any task is to perform that task, get immediate feedback on that task, and then to repeat that task. (“Lather, rinse, repeat,” get it?)

Why this works has a lot to do with this gooey stuff in your brain called myelin. And when you repeat something, are told what to do to make it better next time, and then try again, you build more myelin around the nerve endings associated with that task. Simply put, the more myelin, the better you get.

I learned about myelin from my very first golf teacher, who taught me the importance of not just taking 100 swings at the driving range, but taking ONE swing, then getting feedback, making a change and then taking the next swing. (Cue the myelin build up.) And, I can tell you that I’m a much better golfer than I was when I started thanks to that junk growing in my brain.

The great thing about this science is that it works for everything . . . including writing.

Write, get feedback, write again.

It’s super hard to do this on your own (kind of like me learning how to play golf without my coach), which is why we’re bringing back “Shape Up,” our six-week, myelin-building writer’s workshop taught by my very own Director of Creative Development, Eric Webb!

During each week of the workshop, you’ll get the opportunity to present work to the group, get feedback on it, then go away and rewrite it, or write something else to present for the following week. Lather, rinse, repeat . . . get better, get better, get better. It’s a simple scientifically proven process to make you a better writer in just six weeks. Guaranteed.

Just look at what one of our last participants had to say!

“I’ve done a lot of writers workshops over the years, but Shape Up is by far the most effective I’ve ever experienced. Eric provides concise, insightful, and constructive comments while building confidence and a positive rapport among the participants.  I would definitely recommend this workshop to all writers looking to tighten up their work.” – Stephanie, Shape Up Participant 2014


Shape Up begins on Monday, October 26th at 6:30 PM and continues through Monday, November 30th.  Each session is three writing-packed hours long, and they take place in my very own conference room in my office.

There are only eight FOUR spots left for this workshop, so if you’re committed to improving your skills as a writer, register today before it sells out.  (We held this same workshop last year and it sold out fast.)

The workshop is only $495 for all six weeks, which works out to only $82.50 per session.  And like all of our seminars and workshops, Shape Up is 101% guaranteed.  So sign up today and get myelin. Or get your money back.  🙂

Register today!


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

– – – – –


– Looking for a job, or want to tell the world about your upcoming show?  Do it in our forum!  Click here.

– Win two tickets to see Trip of Love Off Broadway!  Click here.

 Need help Getting Your Show Off the Ground?  Come to my seminar on 10/17!  Click here.

Keep your show organized with the Theatermaker's fool-proof management system

Improve your success rate for getting produced with daily strategy tips.

Send me the system

Related Posts


Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.