You know what was great about this week’s contest?  The comments were like a mini-talkback focus group.

And what I learned, and what you can learn from looking at all of the comments here, is that most people stumble into a talkback, rather than seek them out.

That tells me:

– We’re not doing a good enough job of letting our buyers know that talkbacks are happening.
– Talkbacks primary function is to fuel word of mouth with the audience that is there, not attract new audiences.

But enough with the takeaways, you just want to know who won the free stuff, right?

Congratulations to Amy Engelhardt, you win!  Email me and I’ll set up your tickets (and pick that talkback night and come back and let us know what it was).

See you all tomorrow.  We’ve got a super-sized Broadway giveaway this week.

(Got a comment? I love ’em, so comment below! Email subscribers, click here, then scroll down, to say what’s on your mind!)

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– Take a Broadway Road Trip from DC on 2/25!  Click here!

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