Who won Will It Recoup? Contest and Kindle Winner Announced!

Seems like just yesterday we were all freezing our spotlights off and picking the shows we thought would make money in this year’s Will It Recoup!  (If you aren’t familiar with our game, click here for the original post).

While the accounting statements may not be finalized yet, I think it’s pretty safe to say that there were three shows out of the ten in the field that recouped:

That Championship Season
Ghetto Klown
The Mother with the Hat

So first, a big congrats to Broadway for the 30% success rate.  Not so bad, in this era of rising costs, wouldn’t you say?

And a second congrats to reader Nick Coltone who scored a 100% in this year’s contest!  Nick, you gotta start investing and producing shows because you’ve got an eye for the ones that work.  Just imagine what you could have done if you had some real skin in the game. 🙂

Nick, drop me an email, and we’ll drop you a Kindle in the mail.

And the rest of you, there’s always next year.  Or maybe even this fall.  We’re thinking about rolling out a fall version of Will It Recoup. What do you think?

But before we do that, back to the 30% success rate, which is pretty consistent with what the industry says is the average number of shows that recoup per year.

That’s actually pretty decent in a high risk industry in my opinion.

But that’s not what gets me excited.

If 30% is the average, then doesn’t it make sense that with education, research and market analysis, an individual should be able to do better than that?  Doesn’t that mean that you should be able to pick winners 40% of the time?  50%?  Or even more?

I’d bet yes.


(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)



– 79 Days to Godspell!  Read the day-by-day account of producing Godspell on Broadway here.

– Win 2 tickets to Hair on Broadway, and tell us what you think about nudity in theater. Click here!


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.