Why I love the Korean producer of My First Time.
And when exploring the costs of renting the bus, the Producer decided to do what more of us should do . . . he bought it.
In one swift marketing swoop, the Producer did three of my favorite things:
- Used highly visible outdoor advertising.
- Used a unique show-specific interactive experience that is newsworthy
- Used a different economic model that puts him more in control and gives him an asset.
I’m heading to Korea to see the show in 2 weeks. I’ll twitter and blog from there with updates, and maybe a few photos from inside the bus! (For the Korean website for My First Time, click here.)
(Oh, and see below to understand why the Producer and I have a lot in common. Does anyone remember when we had the ol’ Altar Boyz Vanagon cruising the streets of Times Square?)
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.