No one is more of an advocate of technology in the industry than me.

But just like a diet . . . you can’t just eat one food and expect to be healthy.

Diet, exercise, and building a business are all about a balanced approach.

And online marketing and professional development must be balanced with offline initiatives.

While online is easier and faster to execute, offline or in-person connections are still much, much stronger.

That’s why last year I held my first Producer’s Perspective Super Conference . . . as a way to get passionate people who want to make theater in a room.

Like most of the things I do, I had no idea what would happen when we announced it. A few months later, we sold out, with 150 people gathered at Playwrights Horizons to hear from expert speakers in our industry on all subjects, from raising money to social media and more.

I know of at least a dozen productions that were jump-started at that conference, and about a hundred other networking connections that were made.

So, of course, when something works like that, we do it again . . . and we try to make it even better.

Introducing Super Conference II . . . coming up in less than 30 days, on November 10th and 11th. We’re at a bigger venue this time (and we’ve already sold more tickets than last year) and more speakers, including Tony Winners Itamar Moses, Lisa Kron, and Des McAnuff, plus Sergio Trujillo, Stephen Byrd, Neil Pepe and more, talking about subjects like:

• Demystifying Show Biz Law: Everything You Should Know to Save Time and Money
• Sure-Fire Tips on Raising The Money You Need to Get to Broadway
• Media Blitz: How to Get Press That Sells Tickets
• License to Sell: How to Make $$$ Beyond Broadway
• Building Your Brand: How to Be An Artists & a CEO

And a keynote by one of the most produced playwrights in the country, John Cariani.

It’s the only conference dedicated to giving theater artists the tools they need to get their shows off the ground.

You can see the full roundup of killer speakers and their subjects here.

We’ve only got about 70 seats left . . . and based on the sales velocity, we’re going to sell out pretty soon, so if you’re interested in learning about the biz and how you can make your mark, click here and sign up now. 

I have no doubt you’ll walk away inspired and infused with an energy to make whatever theatrical goal you have happen . . . and fast.

So close your computer, put down your phone, and come meet people in person.

After all, we work in the theater . . . if you’re not willing to come meet people in a room, how do you expect to get people to come to your room when you’ve got a show?

Register for The Super Conference here.