100% of Zero is Zero.
Speaking of publishing statistics
, one of the most gossiped about stats around Broadway water coolers is percentage attendance.
“Did you see Variety? Moose Murders only did 30% capacity!”
But this number actually does very little to diagnose the fiscal health of a show. It just counts bodies in the house (including comps). Even Moose Murders could get up to 100% if it really wanted to.
My favorite number in Variety? Average Ticket Price. This is where you can really see the market’s demand for a show. If the ticket price is close to the full price, you know you’re in good shape.
And then look at the percentage. Get a high average ticket price and a high percentage attendance, and you should be feeling pretty high yourself.
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.