100% of Zero is Zero.

Speaking of publishing statistics
, one of the most gossiped about stats around Broadway water coolers is percentage attendance.

“Did you see Variety?  Moose Murders only did 30% capacity!”

But this number actually does very little to diagnose the fiscal health of a show.  It just counts bodies in the house (including comps).  Even Moose Murders could get up to 100% if it really wanted to.

My favorite number in Variety?  Average Ticket Price.  This is where you can really see the market’s demand for a show.  If the ticket price is close to the full price, you know you’re in good shape.

And then look at the percentage.  Get a high average ticket price and a high percentage attendance, and you should be feeling pretty high yourself.

Keep your show organized with the Theatermaker's fool-proof management system

Improve your success rate for getting produced with daily strategy tips.

Send me the system

Related Posts

Podcasting

Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.

LEARN MORE