20at20 returns . . . with a vengeance.
Next week, 20at20, a project of The Off-Broadway Theatre Alliance, returns.
And this year, it’s bigger and better than ever.
There are a bunch more shows for you to see this Fall for only $20. So check it out. It’s only around for 2 weeks, starting 9/2 and ending 9/14.
What’s cool about the program is that it started as a simple idea. And 2 years later it has generated more press for Off-Broadway than any other Off-Broadway promotion that I know of, and has generated more revenue than any other Off-Broadway promotion that I know of.
Ideas are easy. Execution is what it’s about.
Your 2 challenges for the next week?
1) See at least 1 show during 20at20.
2) Take a simple idea and execute it.
When you finish challenge #2?
Do it again.
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