We’re lucky.

We know there’s a market for what we do.

We know there are thousands upon thousands of people that want to see the theater every single day.

It’s literally pouring audience members.

Your job as a Producer and Marketer is to collect as much of that rain as possible.

Think of every marketing initiative you execute like putting out a pot whose purpose is to catch the rain as it comes falling down.

The great P&Ms put out all different sizes and shapes of pots every day.  Some they pay for (big media buys), others they make on their own (press and publicity).

The day you don’t is the day your own personal drought will set in.