Starting in the new year, Lincoln Center fans will be able to buy discounted tickets to LC events at the David Rubenstein Atrium on 62nd St.

That’s right, LC is setting up their own TKTS.

And why shouldn’t they?

With the volume of projects they produce, why not have their own discount distribution center?  Why not provide their niche audience with a place that they can call their own (and that has free WiFi, free performances and free restrooms!!!)?

Will this be the first of many?  Will we start to move towards the London model of half-price booths in more than one location?  (If you’ve been to the booth lately, you’ve seen that scalpers have already set up shop on the streets)

Will Roundabout be the next Non-Profit setting up their own half-price booth?

I know that I’ve had the sign below outside my office for months . . . and I can tell you firsthand . . . it works.  🙂

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Don’t forget to vote for the 2009 Producer of the Year

Make sure you cast your vote by Sunday, December 27th at 8pm.

The winner will be announced here on the blog, on Monday, December 28th.