A marketing axiom in two parts.
The bad news is . . . a great marketing campaign can’t save a bad show.
The good news is . . . a bad marketing campaign can’t kill a great show.
Podcasting
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.
