A picture is worth so much more than a thousand words.
I bet you thought this post was about the strike, didn’t you?
Why wouldn’t you? The first thing you looked at was the picture, right?
And who could blame you for looking at the picture first. Pictures are pretty. They have color. They tell a story very, very quickly and with little effort required. But this post is not about the strike.
See, I was looking through my previous posts and I noticed that they had one thing in
common: no pictures.
I have committed the cardinal sin of maintaining a web site and for this I am very,
very sorry. So, the community service that the blog gods are forcing me to do is to share the following with you:
All of the websites that I have managed and maintained have had one thing in common. The most popular page on all of the websites was the photo gallery. Always. Without fail. Photos are what visitors to websites want.
So if you have a website for your show or your product (even if it’s a MySpace page), make sure you have more pictures than you can take. And update them constantly.
More pictures mean more visitors staying on your site for more time. Who could ask for anything more when marketing on the web?
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.