You guys love you some marketing.

I don’t know what it was, but we had a record number of votes for this year’s Broadway Marketing Awards . . . and I’m not talking about just a few more than last year.  Oh no, we’re talking hundreds more.

But I’m so glad you turned out for these web prizes, because Broadway Marketers are a bunch of hard workin’ folks that get none of the reward when shows go right, and all of the blame when they go wrong.  (In fact, I don’t know which is worse . . . being a Broadway Marketer, or being a Broadway Book Writer!)

You guys have a soft spot for those marketers, though, because you came out and showed them some love with your votes.  And now it’s time to announce the winners!  (Who, in addition to braggin’ rights, will also get a fancy certificate . . . oohhhhh.)

And now . . . the winners of this year’s Broadway Marketing Awards are (in blue) . . .

BEST LOGO
An American in Paris (Serino/Coyne)
Finding Neverland (SpotCo/Situation Interactive)
Fish in the Dark (SpotCo)
Fun Home (SpotCo)
Hand to God (AKA)

BEST TAGLINE
The Audience: “Sixty Years. Twelve Prime Ministers. One Queen.” (AKA)
Finding Neverland: “The Story of how Peter Became Pan.” (SpotCo/Situation Interactive)
It Shoulda Been You: “You’ll laugh. You’ll cry. You’ll be home by 10.” (Type A Marketing & Serino/Coyne)
Side Show: “It Will Never Leave You.” (SpotCo/Type A Marketing/87AM)
Something Rotten!: “A Very New Broadway Musical About the Very First Broadway Musical.” (SpotCo)

BEST WEBSITE
The Audience (AKA)
Finding Neverland (SpotCo/Situation Interactive)
The Last Ship (SpotCo)
It’s Only a Play (AKA/DTE Agency)
Something Rotten! (SpotCo)

BEST TWITTER/FACEBOOK
Finding Neverland (SpotCo/Situation Interactive)
Hand to God (AKA)
It Shoulda Been You (Type A Marketing & Serino/Coyne)
It’s Only a Play (AKA/DTE Agency)
Something Rotten! (SpotCo)

BEST COMMERCIAL
Finding Neverland (SpotCo/Situation Interactive)
Fun Home (SpotCo)
Hand to God (AKA)
The King and I (Linda Mason Ross/SpotCo)
Something Rotten! (SpotCo)

BEST PROMOTIONAL ITEM (SWAG)
An American in Paris – Espresso cup with logo (Encore Merchandise)
Doctor Zhivago – Flask with logo (SEE Merchandising)
Finding Neverland – Engraved bracelet (Creative Goods)
Honeymoon in Vegas – Playing cards with logo (Rick Steiner Productions Inc.)
On the Town – “I can cook too” apron (Broadway Merchandising LLC)

BEST ALL-AROUND CAMPAIGN
An American in Paris (Serino/Coyne)
Fun Home (SpotCo)
Hand to God (AKA)
Something Rotten! (SpotCo)
The Visit (Serino/Coyne & Situation Interactive)

BEST LONG-RUNNING CAMPAIGN
Aladdin (Serino/Coyne and Disney)
Beautiful: The Carole King Musical (Serino/Coyne & Situation Interactive)
The Book of Mormon (Serino/Coyne)
Kinky Boots (SpotCo)
Matilda (AKA/Dodger Marketing)

Congratulations to all of the folks at the agencies involved with the winners.  Watch your mailboxes for that certificate!  Say it with me . . . oooohhhhhhh.

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