Can Social Media actually sell tickets?

It takes about 15 minutes.

That’s when someone around the conference table at every ad meeting I’ve been to usually asks, “But what are we doing on Social Media?”

See, everyone knows that in modern day marketing, every show needs to be on Social Media.

But very few know what to do once they get there.

How often do you post?  Do you offer discounts?  Do you need to be on Instagram? And what the heck is Periscope?

Social Media marketing may seem like an easy way to market your show because anyone can get a Facebook page or a Twitter account.  But it’s anything but easy, and don’t let anyone tell you that it’s free.

And make a mistake?  Well, the streets are littered with Social Media faux pas that have killed brands quicker than you can say, “Delete that tweet!”

But when you get it right . . . when you add the right followers to your Social Media army . . . well then you can do exactly what marketing is supposed to do.  Sell tickets . . . and lots of them.

I’ve produced shows that have had some of the largest Social Media reach of any Broadway shows, including this past season’s Spring AwakeningMacbeth with Alan Cumming (Yep, I put Shakespeare on Social Media), Godspell and more.  In fact, I even predicted that Twitter would be a major thing in this blog post from 2008!

And now I’m going to share all my Social Media secrets with you.

Next Wednesday, April 6th at 7 PM EDT, I’m holding a webinar all about Social Media marketing entitled, “How To Use Social Media To Sell Tickets.”  We’ll talk everything about this essential piece of your marketing mix including:

  • Which social networks you have to be on, and which ones you don’t!
  • How to build a massive army of the right followers, not just any followers.
  • What absolutely NOT to say on Social Media.
  • How to respond to negative criticism on a social channel.
  • And how to turn your accounts into cash registers and sell tickets . . . or yourself!

So if you’re selling tickets to a show, if you’re a Playwright looking to get fans, or a theater company looking to build your brand, sign up today to learn how to harness the power of Social Media to accomplish your goals.

If you can’t attend on the 6th, fear not, the entire webinar will get emailed to you the next day for you to watch and listen to at your leisure.  So you can still sign up no matter what time zone you’re in, or even if you have tickets to Hamilton that night.

The webinar is $149, which you could recoup implementing just one of the ideas I’m going to give you in this one hour webinar (plus a Q&A at the end).  If you take ’em all, there’s nothing to stop you from getting a 10x return on your money.  And if you don’t get what you want from the webinar, just let me know and I’ll give you your money back (we call that a “guarantee” in the biz).

So before you sign up for another Social Media account, before you post another photo or send another tweet, sign up for the webinar today.

Your “friends” and “followers” will thank you for it.  But more importantly, so will your box office.

(Want a FREE way to take the webinar?  Sign up for TheProducersPerspectivePRO and get this webinar as part of your free 7 day trial.  And, in addition to the webinar, you’ll get all the other benefits of PRO, including marketing tool kits, an exclusive newsletter (which is all the stuff I can’t say on the blog), and more.  You can sign up for that trial here.  You can cancel anytime, but the webinar is still yours to attend for free.)


Did you miss the live seminar?  Click here to purchase the recording, or click here to sign up for TheProducersPerspectivePro and get it free!


(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)

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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.