Tae is the street-greeter at Bangkok House restaurant on 46th St, between 8th & 9th Avenues, also known as Restaurant Row. I see Tae every day on my way to work.  She always smiles, says hello, and then tries to get me inside for lunch or dinner.

She makes me feel special (even though I know it’s only because she wants me to try their special).

If you walk down Restaurant Row, you’ll see lots of people just like Tae, greeting passersby, and hawking their cuisine . . . and filling up their empty tables in the process, maximizing their revenue.

Know where I’m going with this?

We’ve got flyer folks in the streets, and TKTS promoters in front of the booth . . . but what about a Tae in front of the theater?  I’d bet you lunch at Bangkok House that she’d get enough folks to come in off the street and buy tickets that she’d pay for herself faster than you can say “perishable inventory.”  (Maybe you can even maximize your investment by having Tae sell your upgrades after she’s done working the street!)

We can learn a lot from our perishable inventory brother and sister industries around the world, from the airlines, to the restaurants, to the sports teams.  In fact, I think there should be a Perishable Inventory Convention, where the leaders of PI industries all over the globe get together to share the best practices for their business.

If there were a conference like that. I bet it’d sell out . . . and at the max price possible.

We might even see Tae out front, selling any last few remaining seats.

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