Forget CDs and MP3s, Broadway needs more Records.

And I’m not talking about the vinyl kind.

Although I’m not a huge football fan, whenever the Patriots are in the post-season, my New England roots kick in, and I find myself cheering my head off for Tom Brady, with a wing in one hand and a Coke-filled cozy in another.

And while watching the games over the last few weeks, I noticed that those color commentary guys come up with a lot of records.  And they can be records about anything . . .

  • Most TD passes ever thrown in a post-season game.
  • Coldest regular season game.
  • Longest punt return by a rookie.

You get the pic.

Some of these Most/Longest/Baldest statistics are a bit much, actually, and are only crunched to give the sportscasters stuff to fill the time.

But a lot of it is fun, because the NFL knows that people respond to records.  And they make each game unique, and therefore memorable . . . so it stands out from all the others that the viewer may have seen.

And isn’t that one of the rules of marketing?

As a Producer, look and see what is unique about your show and let the world know.  Maybe you have the youngest cast on Broadway, or the most ethnically diverse, or maybe one of your songs has the highest note ever sung, or the longest note ever held.

None of these by itself are going to get you to the Superbowl of Success, but they just may help keep you top of mind, when you don’t have much else to talk about.

Go Pats.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.