How To Find Your Most Passionate Fans.

If Pareto’s Principle is accurate, then 80% of your word of mouth comes from 20% of your fans.

One of your goals as a marketer is identify those fans, so that you can enroll them in your army and use their forces for good (your product) instead of evil (your competition).

So how do you do it?

Malcom Gladwell talked about Ivory Soap’s genius 1-800 # technique in the Tipping Point.  I’m a fan of niche social networks.

But here’s another tip that dawned on me the other day.

Have a General Admission event.

The people that wait in line for hours to get closest to the stage are a lot more valuable than the people that will take the seats on the sides.

This can also be applied to book signings, concerts, movie openings, soup kitchens, mass healings and just about every product and service imaginable.

The people that are first in line don’t just want your product.  They need it.

And you need them.

And that’s a match made in marketing heaven.

– – – – –

Only 9 days until . . .


Friday, December 12th @ 6:30 PM
The Time Out Lounge at New World Stages
340 West 50th St. (between 8th and 9th Avenues)
Free Drink, Munchies and $25 tickets to the New World Show of Your Choice (subject to avail.)
RSVP by commenting (Name – 1st Show You Ever Saw)

Any questions?  Email me.

See you there!

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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.