How to get yourself out there and Promote Urself (even if you don’t want to) and why you must.
If you follow the blog, then you know that last year I set a pretty ambitious of a goal, to help get 5000 shows produced by the year 2025 (#5000By2025).
Things are going along swimmingly with some amazing success stories so far. But the more Theater Makers I talk to along our journey, the more I realize some of the things holding them back.
And that’s when we kick into high gear to try and come up with a solution to help them break through to the other side.
One trend that I’ve noticed is this fear of promoting oneself or just the lack of knowledge of how to do it. And who can blame anyone for getting lost in the sea of social media, hashtags, websites, LinkedIn, YouTube, etc., etc . . . and there’s probably a new platform called etc.!
And how the heck do you even find the time to do it all?
But here’s the one thing I know for a fact . . . if you’re not promoting yourself . . . no one will.
And, if you’re not promoting yourself, someone else is certainly promoting themselves, and they will, without a doubt, have an advantage over you in this business.
How do I know this?
Oh, because I’ve been known to google an actor’s name during an audition to check on the number of social media followers they have (and this is a super common practice in Hollywood). I’ve come to like the work of a designer through an Instagram account. YouTube videos from songwriters have gotten me to reach out and find out what show the writers were working on next.
Years ago, before all this stuff existed, everyone was on the same playing field. Everyone had the same basic marketing tools in their toolbox. A resume. A phone. The mail. And their work.
Now, that toolbox is ever-expanding, and when you know how to work all those tools, you can get to your goals so much faster.
But you have to do three things . . .
- Acknowledge that marketing is essential.
- Admit what you know and what you don’t.
- Take action today to improve.
Since we’ve got a lot of shows to help get on in the next six years, we decided to put together a conference on exactly this subject. Introducing PromoteU: The Marketing and Productivity Conference for Theatre-Makers.
On Friday, May 17th, join me and some superstar speakers including Broadway Star Sierra Boggess, YouTube sensation Tyler Mount, Branding Guru Tony Howell, and more to be announced when we spend a day breaking down how you can get yourself out there, get more gigs, and enjoy it in the process.
We’re going to have sessions all about:
- Finding Your Brand: Creating Your Branding Toolkit
- How to Use Social Media to Gain Loyal Fans
- Creating a Website that Tells (and Sells) Your Story
- Lightning Round Deep-Dives on Specific Social Media Platforms
- Productivity and Accountability Tools for Artists
- And Much More.
And, the conference will also include:
- Expert Keynotes and Presentations from Marketing, Branding and Creative Experts
- Valuable Networking Opportunities in Our Private Facebook Group AND at Our 2-Hour Networking Open-Bar Party
- 3 Months of Follow-Up Accountability Training from Our Team of Experts
You’ll leave armed with a specific plan of attack and all the tools necessary to build your own marketing campaign for whatever kind of Theatre Maker you are . . . Writer, Director, Actor, Producer, and more.
And we’re even adding in three months of accountability check-ins after the conference to make sure you stay productive and focused.
You can learn more about it and register here. Just do so quickly, as we’re in a theater half the size of our Super Conference, so the seats won’t last.
I hope you’ll come. Because I know what we’re going to share with you is going to work. Because marketing always works.
And everything and everyone requires marketing to get ahead in 2019. And the unfortunate truth is, if you’re not marketing your brand, then you’re not just standing still . . . you’re falling behind. Sorry to have to say it like that.
But this conference will help. In fact, here’s a promise for you . . . if you’re not in a better position with your career after the conference and the built-in coaching, just drop me a note, and I’ll refund you the price of your conference ticket. Simple.Register here. And prepare to be a productive promoting machine . . . without even looking like you’re promoting anything.
See you at PromoteU on May 17th!
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.