How to guarantee the future of the arts . . . just the way you want it.

Results-Guaranteed-BroadwayAre you frustrated that there aren’t enough new plays?  New musicals?  Plays by women?  Musicals by minorities?  One woman shows about Early Hungarian Cabinetmaking starring a dog?

Want to guarantee those types of shows have a future?  And will be seen/heard/studied by future generations?

Here’s how you do it:

You invest in it.

Here’s the amazing thing about the New York theater scene:  it is where most of American Theater History is being written.  It’s the source for musicals and plays for future generations.  That means, what we’re doing now, for better or worse, is defining how future generations will view the theater.

Sounds serious, doesn’t it?

It is.  We are creating history . . . which means we have a responsibility to our art form.

And that also means, you . . . that’s right you . . . can shape that history.  Want future generations to make sure certain types of plays and musicals are seen?  Well then, invest in them, and they’ll get up . . . and they’ll live on.  Don’t?  Poof.

I know what you’re saying, “I can’t invest in shows.  I don’t have that kind of money.”

First off I say, if it was that important to you, you’d find a way.  But second, I’d of course say that “invest” doesn’t just mean “write five figure checks.”

“Invest” can mean you give something, anything, to a kickstarter.  It can also mean buy tickets.  It can also mean “invest” your time.  Dedicate hours to searching for certain types of shows and artists.  If you don’t have the money to invest then put your mouth where your money isn’t.  I’d take a word-of-mouth-advocate over an investor any day of the week.

This blog was inspired by a friend-like person I was talking to the other day who was complaining about the lack of shows about with a certain theme on Broadway.  And this person had also never helped make sure one happened.  Not with an investment.  Not with networking connections.  Not by buying tickets.  In fact, this person once begged me for comps to a show, rather than paying for it themselves.  (And yes, they had the money, if that’s what you were thinking.)

It’s common to be frustrated about what Broadway and even Off Broadway looks like these days.  But you and I are the only ones that have the power to give it a make-over.

It’s an awesome responsibility.  But I trust us to do a kick a$$ job.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.