How to market your show with social media: The Seminar

Social media marketing can be a fantastic way to market a show . . . especially one with limited or no budget.

That’s why I added a new seminar to our roster for all of you out there looking to learn more and master the art of marketing through Facebook, Twitter, Foursquare, Google+ and more.

I thought about teaching this one myself, but this time, I’m handing over the social media reins to my Director of Online Marketing (and former Apple employee), Steven Tartick.  Steven is the man behind the curtain of all of the social media campaigns that we run here at Davenport Theatrical, including all of the stuff on Godspell, Miss Abigail’s and more.  When I come up with a crazy internet idea, Steven makes it happen.

Here’s Steven’s description of the class.

The Show Must Go Online: Connecting with Future Audiences via Social Media

Social media isn’t the future of theatrical marketing – it’s the NOW. In this two hour workshop, you will learn how to effectively manage your show’s presence on Facebook, Twitter, Foursquare, and other burgeoning online communities. Topics covered include:
• How to setup social media accounts for your show.
• What is Twitter, and why does it matter?
• Location-Based Marketing (“Check-ins” and mobile online marketing).
• Finding your online voice.
• Turning online buzz into ticket sales.
• Creating cross-platform marketing campaigns.
• Turning past patrons into promoters using Facebook.
By the end of the workshop, you will have all of the technical know-how to promote your show on social media, and have a clear understanding of the best practices and strategy for success.

The first class is on Thursday, November 17, 6pm – 8pm.  To register for the course, click here.  It’s $99, and as with all of our seminars, Steven and I will guarantee that you get your moneys worth, or we’ll hand it right back to you at the end of the class.

Register today.  Space is limited and we expect to sell out fast.

And don’t forget about our other classes this Fall, including:

– Tune Up Your Marketing Materials –  10/29
Get Your Show Off The Ground – 11/19
Broadway Investing 101 – 12/10


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.