Last week, I linked to the findings of a couple of statisticians who reported on the common characteristics of long running Broadway shows.

This week, I’ve got some more reading for you, courtesy of our friends at Goldstar.  You may recall when I mentioned a stat about user reviews in this post.  Well, here’s the whole kit and kaboodle about user reviews and a whole lot more from Goldstar’s survey.

Here’s a juicy quote from the summary of their report:

Respondents consider websites with user reviews the most important source of information for evaluating a purchase and trust user reviews over critic reviews of live entertainment by a considerable margin.

Interesting, no?  You can read the whole report here.

You know what I find most interesting about the report?  The focus they put on the under 40 versus the over 40 audience.

In other words, they’re taking a long, hard and detailed look at tomorrow’s audience as well as today’s.

Thanks for sharing, Goldstar.