My best advice for people who want to start producing.

I was recently asked to provide a quote for a new book about people interested in pursuing a career in the arts, and specifically producing.  The author wanted a pearl for wannabe producers on how to get started in this biz, where $10mm is now a small Broadway musical, and so many shows seem to be about which Hollywood stars you know and can get to hang out with you for 14 weeks.

I typed out a quick quote, and then realized that I’ve never addressed it on my blog, so I wanted to share it with you as well, since I know so many of you are upcoming and/or currently producing at all sorts of levels around the world.

So here’s my attempt at a nugget:

My advice for people just starting out is to . . . start.  Producing sounds like a big, fat, scary word.  But producing really just means getting a group of people together and getting a show on.  Maybe that’s Broadway, maybe that’s Off-Broadway, or maybe that’s in your living room.  It doesn’t take millions of dollars to produce something.  Produce whatever you can produce.  But produce it today.

So now that I’ve given you my talking point of the day, take a moment, all you Producers-to-be, decide what it is you want to start producing today, and comment about it below.  Putting it down publicly, and on this blog, will help you commit to getting it done.

And before you can even help it, you’ll be a Producer.


Need more tips on producing your project?  Click here to learn the three fundamentals of producing.


(Got a comment?  I love ’em, so comment below!  Email subscribers, click here, then scroll down, to say what’s on your mind!)



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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.