Older audiences ain’t so old anymore.

Broadway Older Audience“Rock Musicals aren’t for an older audience.”

That’s what I heard from a few folks before our “grey haired matinees” of Gettin’ The Band Back Together at George Street. 

Sure, I was a little nervous as well . . . how would a seventy-something take to the tunes?  And the general “rock and roll” vibe?

And then I started to think about it.

A 75-year-old woman was born in . . . 1938.

So, that woman was sixteen in . . . 1954.

It just so happens that many folks say that the very first rock and roll record was “Rock Around the Clock,” which was released in 1954, the same year as “Earth Angel” and the Elvis cover, “That’s All Right, Mama.”

That’s right, that 75-year-old woman sitting in your audience . . . may just be more rock and roll than you!  She actually may feel more emotion, and more passion, for that driving beat, that electric guitar, because she was there at the birth of the sound.  She was screaming when Elvis shook those hips.  She was throwing undergarments on stage at The Beatles.

So don’t be scared that you won’t capture the imagination of an older audience with your rock musical.  I know we had them going nuts for us at George Street.

Older audiences may have grey hair, but if you look closer, you’ll see their roots are pure rock and roll.

Now if you’re working on a rap musical?  Well, you might want to wait a little bit longer before inviting the old folks home.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.