Spreading holiday cheer and a marketing message.
I’ve written about viral campaigns a few times now and how difficult they are to create, so I thought I would bring you a good example of one:
Starring in the video below are two of my long-time staffers, Matt and
Jamie-Lynn. You’ll be able to say hello to them both, and comment on
their mad elfin’ skills at the social on Friday.
The keys to this campaign? Stupid funny. And personal. And did I mention stupid funny?
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Only 3 days until . . .
THE FIRST-EVER PRODUCER’S PERSPECTIVE SOCIAL
Friday, December 12th @ 6:30 PM
The Time Out Lounge at New World Stages
340 West 50th St. (between 8th and 9th Avenues)
Free Drink, Munchies and $25 tickets to the New World Show of Your Choice (subject to avail.)
RSVP by commenting (Name – 1st Show You Ever Saw)
Any questions? Email me.
See you there!
Podcasting
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.
