Potential presidents can teach us something.

The Presidency of the United States could be one of the most valuable things in the world, which is why millions and millions and billions of dollars are spent on advertising and marketing, trying to win YOUR vote.

And when you’ve got such a prized possession on the line, that advertising and marketing better be damn good.

I watch presidential politics very closely . . . 1, because I care where our country is headed, and 2, because I learn so much from watching the candidates’ every move.

Here’s my marketing tip of the day.

Sign up to receive President Obama’s email newsletter, and Mitt’s and even Newt’s.  See what they are doing to get you involved . . . and get you to give money.  Check out the subject lines in their emails.  Check out how they get you to tell your friends to get involved.  Check out how they involve you in online activities and offline activities.

Presidential politicians are all some of the best salesmen and women in the world . . . because what they are competing for is so unbelievably valuable.

And the marketing lessons we can learn from them are even more valuable.

Because let’s face it . . . most of what they’re selling is bullsh*t . . . and they actually get people to buy it.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.