Selling theater tickets like a timeshare.
“Free cruise! Free 3 day weekend! Disney World Tickets! No strings attached! All that you have to do is listen to a 20 minute presentation on a timeshare!”
You’ve all seen these offers right? I’d bet some of you have even taken advantage of them. Or seriously thought about it. Why not? They’re super attractive – you get a high value gift, for just a little bit of “time”.
And the salespeople pitching these offers are only too happy to give away that cruise or 3 day weekend, because they know their skills are good enough to convert a high percentage to what they’re really selling.
The question is . . . are yours?
So many regional theaters and touring houses are experiencing subscription challenges recently, I wonder if they’d see success using the Timeshare model. Executed properly, I bet they would.
Send an email, or better a direct mail, to your potential new subscriber and offer them free tickets to see XXXX play/musical (make sure it’s something that has value and is enticing – think ‘cruise’). The catch? To pick up the tickets, they have to take a tour of your facility and hear a presentation on the benefits of subscribing.
Nothing sells a product better than a face-to-face salesperson. The challenge in today’s online shopping environment, it’s hard to get that face time with your customer. This is a perfect way to get your chance.
Now, don’t blow it.
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