Some marketing for a free panel about Off-Broadway marketing.

The best way to learn how to market is to actually try and marketing something.

The second best way to learn how to market is to listen to great marketers talk about what they’ve done in the past, what they’re doing now, and what they think they’ll be doing tomorrow.

This Sunday, the Off-Broadway Alliance continues its free discussions about Off-Broadway theater with a “Marketing Off-Broadway” panel featuring Hugh Hysell (HHC Marketing – Fela, 39 Steps, My Big Gay Italian Wedding), Meri Krassner (SRO Marketing – Forbidden Broadway, The Last Five Years, I Love You, You’re Perfect . . . ) and Laura Wagner (Bay Bridge Productions – Fuerza Bruta, Grey Gardens, Irena’s Vow).

Here are the details:

Sunday, February 27th
11:30 AM – Doors for networking, coffee and doughnuts (doughnuts may be substituted for bagels or other breakfast pastry products)
12:00 – 1:30 PM – Panel
1:30 PM – More schmoozing

RSVPs are a must. No one will be admitted if you’re not on the list.

Get on that list by clicking here.  Do it by EOD tomorrow!

So go, listen, learn.

And then go home and try to market something.

– – – – –


– Need a writing partner?  Come to our Collaborator Speed Date!  SOLD OUT FOR LIBRETTISTS/LYRICISTS – COMPOSERS ONLY!  RSVP today!

– Enter this Sunday’s Giveaway!  Win $100 Cuban dinner and 2 tickets to see Colin Quinn!  Click here!

– The next Get Your Show Off The Ground seminar is Saturday, April 2nd.  Register today.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.