The best marketing move MSG ever made.
Remember that strangely in-poor-taste ad I blogged about on Monday?
MSG pulled it.
They pulled the whole campaign, actually . . . because Broadway wasn’t the only group the org offended. Add women, to the list . . . along with anyone in the advertising business.
I will give them the props they deserve for yanking the campaign faster than it got up. And the one thing we can all learn from this is that when you @$%! up, and you will, don’t defend it, don’t deny it, just apologize and fix it.
Then fire the person who got you in it in the first place.
Ok, maybe that’s a touch harsh, because I wasn’t in that room when this campaign was green lit. And if I could guess, I bet this campaign was a result of what I call boardroom-paralysis. You know, that condition that occurs when there are so many people in the ad meeting, that when a bad idea is presented by someone with authority, everyone is too afraid to stick their hand up and call it a bad idea . . . because they’re afraid they’ll be all alone.
I’d bet you the cost of this campaign that’s what happened.
And I wish I could tell you that doesn’t happen on Broadway.
But it does, and with the number of Producers required to put on certain shows these days, that all have ad meeting attendance privileges, it’s happening more and more.
So now that we’re past spanking MSG, let’s learn from them, because boardroom-paralysis can happen to you.
If you’re in that room, and you don’t agree with an idea, then say so. What’s the worst that could happen? People might disagree with you?
Is that so wrong?
Because if you think an idea is bad, and they think it’s good . . . maybe you don’t want to be in that room in the first place.
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.