The Lean Forward Factor
I saw Farnsworth on Saturday; a good play made into an even better one because of a little Kenism I like to call, ‘The Lean Forward Factor.’
Like most things that are a significant part of our adult lives, good or bad, the Lean Forward Factor is something I learned as a kid.
One of my first experiences with the LFF was when I saw the original Texas Chainsaw Massacre. I was already scared to see it, but then, right when the movie started, a simple text teaser crawled across the screen explaining that what we were about to see was based on a true story. Gulp! An actual Leatherface? Holy crap. What did I do besides almost pee in my PJs? I leaned forward. All of a sudden I was really scared . . . and really involved.
My other childhood LFF experience that would forever change my view of entertainment? The Littles. The Littles were a series of kids’ books about people living in the walls. They had mice tails and were so small they used sewing spools for tables and were always afraid the cat was going to eat them.
When I got to the end of one of the books, I noticed a note from the author buried on the last page. It said that only he and the illustrator knew the true whereabouts of The Littles, and he had been sworn to secrecy. Actual little people living in the walls? What did I do? I leaned forward. And I wouldn’t let my cat inside the house for 3 days.
Both of these are classic examples of LFF. By using a tease of truth, the authors got me much more involved.
Your audience will always be more affected by your work if they think it could affect them personally, or in the case of Farnsworth, if it already has affected them personally (it’s hard not to ahh, when you hear how NBC was formed, or laugh when a character makes a comment about how no one would dirty their living room with an ugly television set).
True crime novels, movies like JFK, musicals like Ragtime, reality television, Shakespeare and even Santa Claus all use LFF to help draw you in and heighten your experience.
How do you use it?
(Ironically, both Chainsaw and The Littles weren’t even being honest . . . but did it matter? I still get freaked out by Leatherface. And I don’t have a cat.)
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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.