The Marketing of Marketing
I hate marketing. I love sales.
A great marketer is a great
salesman: someone who produces quantifiable and trackable results, and
then uses those results to create growth . . . and then does that over and over
But no one likes the word salesman
anymore. It conjures up too many images of used cars and door-to-door
So, someone actually marketed the
word sales . . . and it became marketing.
And that person must have been really
Look at the two words . . . which one
makes you feel that you have to produce hard data, and which one is more vague
and ambiguous in terms of your goals?
Be a salesman. Hawking encyclopedias is hard
work and it’s not for the faint of heart. But it’s a lot more rewarding
and you’ll learn a hawk of a lot more in the process.
It’s no secret that the Broadway market is competitive. With…
The year started with no grosses. And when things were…
With warmer weather coming, shall we continue to see an…
Broadway saw a dip in gross revenue with 24k less…
Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.