The Sunday Giveaway: Two Tickets to The Bad and the Better by The Amoralists.

What’s the matter?  Never heard of The Bad and the Better?  Or The Amoralists?

Hmmm, well, how should I describe this downtown theater company . . .

Ok, let’s put it this way.  When we were talking about this giveaway for their new 26 person (!) “detective noir” play by Derek Ahonen, they said, “Hey Ken, could we give away two tickets to the show . . . and a gun?”

Got your attention now?

They weren’t going to give away a real gun, of course.  Maybe a fake one.  Or, since it’s summer, maybe one of these.

But they wanted a headline that would shake you up a bit, which is what they like their work to do as well.

I didn’t do it, as you can see.  Something about it gave me a bit of a pause for some reason .  . . so I wanted to make it the subject of a discussion instead.

So, how can you win the tickets to see The Bad and the Better?

Comment below with your thoughts on this . . .

What the Amoralists wanted to do wasn’t that crazy at all.  I thought it was actually kind of cool.

But how far outside the box is ok with your press and promotions on a show?  Is all press really good press?  Should Broadway take its cue from celebrities and use whatever-means-necessary to get some attention?  Where do Producers draw the line?

Riddle me that, batmen and women and you could win two tickets to this new play.  Gun not included.  Unless you ask them nicely.


(Got a comment? I love ‘em, so comment below!  Email subscribers, click here then scroll down, to say what’s on your mind!)



– ONLY 2 chances left to see Godspell.  Click here to get your tickets TODAY!  See you there!

– Vote in the first ever Broadway Marketing Awards!  Vote today!

Keep your show organized with the Theatermaker's fool-proof management system

Improve your success rate for getting produced with daily strategy tips.

Send me the system

Related Posts


Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.