A big loser.

Like the BIGGEST loser.

Hugh Hysell, who owns one of Broadway’s biggest marketing firms, is making a bid to be on NBC’s The Biggest Loser.  (You might remember Hugh from Vol. 2 of our 10 Qs for a Broadway Pro.)

I feel sorry for the other folks trying to get on the show.  Hugh is a Marketing Director, for calorie’s sake. Of course he’s going to come up with a fun and theatrical way to demonstrate why he’d be the best contestant.

And sure enough . . . he did.

Hugh’s video application is below . . . and it’s already been written up on a bunch of blogs and featured in the NY Post.

(My favorite part about the video?  Notice how Hugh chose to shoot a portion of the vid on 52nd St . . . right in front of The August Wilson Theatre and Jersey Boys.  Yep, you guessed it . . . Hugh does the marketing for Jersey Boys.  Now that’s a Marketing Director.  Even when he’s stumping for himself, he’s got his clients on his mind.)

Go get ’em Hugh!