What Broadway Investors Really Need.

Here’s something I should have asked Santa for . . .

I get a lot of emails and phone calls and Game of Thrones-like carrier ravens from folks asking me my opinion on shows they’ve been offered a chance to invest in.  “Is it a good show?”  “Will it make money?”  “Will $50k get me opening night tickets???”

And I do offer my advice (as you may recall from that $50k Opening Night Ticket blog).

Yesterday, a financial dude I know was telling me about this new 3D printing stock that he thinks is going to skyrocket (If you don’t know about 3D printers, you should – they are tomorrow’s rage.  They cost as much as a small car right now, but so did VCRs when they first came out).

My FD (which is my abbrev for Financial Dude, because IB (Investment Banker) makes me think of IBS, and while FDs have given a lot of people IBS over the past 4 years, it still makes me a little blechy), recommended I take a peek at the stock.

“Where should I look at it?”

“Check it out on Morningstar, or Moodys or Yahoo Finance, of Motley Fool, or . . . ”

There are a thousand third party/objective sites that analyze and screen stocks and even rate them to help investors make their decision.

Wouldn’t it be cool if there was one for Broadway investing?

Imagine a site that listed all the details of an upcoming show and give it 1-5 “marquee” rating, on the probability of recoupment.

Cool, right?

Some people would love it.  Some would hate it (guess who?).  But if done properly, I think in the long run it would actually help drive more Broadway investment dollars our way.  Because the Broadway investors I talk to every day, just want as much info as possible.  I find that investors invest in ultra risky, 1 “marquee” ratings, all the time.  They just like to know those risks up front.  And the more they know, the less likely they are to be upset if the money isn’t returned.

I know, I know, you’re probably saying I should start this site (and believe me, the thought has crossed my mind).  But I can’t. It would have to be a panel of objective third party experts.  Besides, I wouldn’t be able to show my face at certain cocktail parties if I had to give a show a 1 marquee rating.  🙂


(Got a comment? I love ‘em, so comment below!  Click here then scroll down to say what’s on your mind!)

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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.