What does the Best Business Blogger on the web think about Broadway?

There’s nothing that sets my heart a flutter more than when someone from the traditional business world takes an interest in what we’re doing on Broadway.

So imagine how excited I get when that someone is none other than the business and marketing Superman, Seth Godin.

I first stumbled onto Seth’s marketing masterpiece, The Purple Cow, years ago, which helped define my marketing style and my “product development” style as well (and yep, as un-artsy as it may sound, a play or a musical is a product, especially when it’s one that you’re trying to get on Broadway).  I started religiously reading his blog, and took one of his all day seminars (which inspired my own Get Your Show Off The Ground seminar).

I’ve read just about every one of Seth’s books, and you should too (start with Purple Cow).

And just last week, Seth wrote a blog about us.

We should be flattered.  And we should also take notice.

It’s not the first time he has written about The Great White Way.  Just last year he honored me and my production of Alan Cumming’s Macbeth with this fantastic piece about critics and the theater.

This time, however, he wrote about marketing, in a post entitled Three Marketing Lessons from Broadway.

Unfortunately, he doesn’t have all great things to say about what we’re doing.  But he does have all smart things to say about what we should be doing.

Read it here.  It’s a click worth making.


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.