Back in October last year, we launched the very first Broadway Investor survey, with the sole goal of trying to determine just who, who, who is the Broadway Investor (click here to read the original post).
We wanted to find out where Broadway Investors were from, what they did for a living, and why, why, why they chose to invest in Broadway.
Well, the results are in. Thanks to you spreading the word out wide, we assembled quite a nice sized sample group of Broadway Investors, and I’m now ready to publish the results!
Are you ready to see the demographics of the Broadway Investor? Here we go . . .
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question=”What%20is%20your%20favorite%20TV%20show%3F%20(The%20top%205%20answers%20to%20this%20question%20in%20order%20were%20.%20.%20.)”]%3Cp%3E%3Cem%3EBreaking%20Bad%3C%2Fem%3E%C2%A0and%C2%A0%3Cem%3EHomeland%C2%A0%3C%2Fem%3E%E2%80%93%20tied%3Cbr%2F%3E%3Cem%3EScandal%3C%2Fem%3E%3Cbr%2F%3E%3Cem%3EThe%20Good%20Wife%3C%2Fem%3E%3Cbr%2F%3E%3Cem%3EThe%20West%20Wing%3C%2Fem%3E%3Cbr%2F%3E%3Cem%3EDownton%20Abbey%3C%2Fem%3E%2C%C2%A0%3Cem%3ELaw%20and%20Order%3A%20SVU%3C%2Fem%3E%2C%C2%A0%3Cem%3EMad%20Men%3C%2Fem%3E%C2%A0and%C2%A0%3Cem%3EThe%20Big%20Bang%20Theory%3C%2Fem%3E%C2%A0%E2%80%93%20tied%3C%2Fp%3E%0A[/op_question] [op_question 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[op_question question=”What%20are%20some%20of%20your%20other%20interests%3F”]%3Cp%3E%3Cstrong%3ETravel%20%E2%80%93%2057.4%25%3C%2Fstrong%3E%3Cbr%2F%3ECultural%20events%20%E2%80%93%2054.7%25%3Cbr%2F%3EReading%20%E2%80%93%2053.6%25%3Cbr%2F%3EFilm%20%E2%80%93%2052.8%25%3Cbr%2F%3EMuseums%20%E2%80%93%2048.3%25%3Cbr%2F%3ETelevision%20%E2%80%93%2048.3%25%3Cbr%2F%3EFood%2FWine%20tasting%20%E2%80%93%2043.0%25%3Cbr%2F%3EFitness%2FHealth%20%E2%80%93%2036.6%25%3Cbr%2F%3EExercise%20%E2%80%93%2035.5%25%3Cbr%2F%3EAnimals%20%E2%80%93%2030.9%25%3Cbr%2F%3ECooking%20%E2%80%93%2030.6%25%3Cbr%2F%3EWriting%20%E2%80%93%2028.3%25%3Cbr%2F%3EVisual%20arts%20%E2%80%93%2026.4%25%3Cbr%2F%3EDance%20%E2%80%93%2025.7%25%3Cbr%2F%3EVolunteering%20%E2%80%93%2025.7%25%3Cbr%2F%3ESports%20%E2%80%93%2024.9%25%3Cbr%2F%3EShopping%20%E2%80%93%2023.4%25%3Cbr%2F%3EOrchestra%2FSymphony%20%E2%80%93%2021.9%25%3Cbr%2F%3EOutdoor%20activities%20%E2%80%93%2019.6%25%3Cbr%2F%3EPhotography%20%E2%80%93%2018.5%25%3Cbr%2F%3EWord%20puzzles%20%E2%80%93%2017.7%25%3Cbr%2F%3EGambling%20%E2%80%93%2017.4%25%3Cbr%2F%3EOpera%20%E2%80%93%2016.6%25%3Cbr%2F%3ERecreational%20sports%20%E2%80%93%2016.6%25%3Cbr%2F%3ELogic%20puzzles%20%E2%80%93%2016.2%25%3Cbr%2F%3EYoga%2FMeditation%20%E2%80%93%2015.1%25%3Cbr%2F%3EGolf%20%E2%80%93%2014.3%25%3Cbr%2F%3EBaking%20%E2%80%93%2013.2%25%3Cbr%2F%3EForeign%20languages%20%E2%80%93%2012.5%25%3Cbr%2F%3ECrafts%20%E2%80%93%2010.6%25%3Cbr%2F%3EGardening%20%E2%80%93%2010.2%25%3Cbr%2F%3EMagic%20%E2%80%93%2010.2%25%3Cbr%2F%3EReligious%20events%20%E2%80%93%209.1%25%3Cbr%2F%3EAdventure%20sports%20%E2%80%93%208.7%25%3Cbr%2F%3EBoating%2FSailing%20%E2%80%93%208.7%25%3Cbr%2F%3ESewing%2FKnitting%20%E2%80%93%207.9%25%3Cbr%2F%3EAstrology%20%E2%80%93%207.2%25%3Cbr%2F%3EBlogging%20%E2%80%93%207.2%25%3Cbr%2F%3EAstronomy%20%E2%80%93%206.8%25%3Cbr%2F%3EComics%20%E2%80%93%206.4%25%3Cbr%2F%3EHorseback%20riding%20%E2%80%93%206.0%25%3Cbr%2F%3ECamping%20%E2%80%93%205.7%25%3Cbr%2F%3EFishing%20%E2%80%93%205.7%25%3Cbr%2F%3EGenealogy%20%E2%80%93%205.7%25%3Cbr%2F%3EPoetry%20%E2%80%93%205.7%25%3Cbr%2F%3EVideo%20games%20%E2%80%93%205.3%25%3Cbr%2F%3EMartial%20arts%20%E2%80%93%204.9%25%3Cbr%2F%3EWoodwork%20%E2%80%93%203.8%25%3Cbr%2F%3EBird%20watching%20%E2%80%93%202.6%25%3Cbr%2F%3EHunting%20%E2%80%93%202.3%25%3C%2Fp%3E%0A[/op_question] 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question=”Which%20of%20the%20following%20frequent%20flyer%20programs%20are%20you%20an%20active%20member%20of%3F”]%3Cp%3EAlaska%20Airlines%20%E2%80%93%204.9%25%3Cbr%2F%3E%3Cstrong%3EAmerican%20Airlines%20%E2%80%93%2052.2%25%3C%2Fstrong%3E%3Cbr%2F%3EDelta%20%E2%80%93%2044.8%25%3Cbr%2F%3EJetBlue%20%E2%80%93%2031.3%25%3Cbr%2F%3ELufthansa%20%E2%80%93%202.2%25%3Cbr%2F%3ENetJets%20%E2%80%93%200.4%25%3Cbr%2F%3ESouthwest%20Airlines%20%E2%80%93%2018.7%25%3Cbr%2F%3ESpirit%20Air%20%E2%80%93%203.0%25%3Cbr%2F%3EUnited%20Airlines%20%E2%80%93%2050.0%25%3Cbr%2F%3EUS%20Airways%20%E2%80%93%2022.0%25%3Cbr%2F%3EVirgin%20%E2%80%93%2017.5%25%3C%2Fp%3E%0A[/op_question] [/qna_elements]
And that’s the survey! Phew! Lots of data there, right?
So what do you think? Is the Broadway Investor who you thought they were? Anything surprise you? Not surprise you?
You know what surprised me?
I’ll tell you . . . on Monday.
Read my Monday blog for the 3 Things that Surprised me from my Broadway Investor Survey.
(Got a comment? I love ‘em, so comment below! Email Subscribers, click here then scroll down to say what’s on your mind!)
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