Why every Writer should be active on Social Media.

I know what you’re thinking.

If you’re a writer then you’re probably saying, “Uh oh, this blog is going to be Ken slapping my hand for not marketing myself on social media.”

Surprise, surprise.  It’s not.

There is no question that in 2016, anyone who wants to be hired for anything, from writing to acting to plumbing, should be marketing themselves online (because if you’re not, someone else is).  But for writers specifically, there’s additional value in tweets and posts.

Cuz you know what writing a tweet is?  It’s writing.

A tweet, a post, a blog . . . it’s all a chance for writers to write . . . and get immediate feedback from an audience on what’s funny, what’s not, what gets shared (Word of Mouth indicator), what doesn’t.  Obviously 140 characters or a 300-word Facebook post ain’t the same thing as a play or a screenplay, but it is a way for a writer to develop a style and exercise his or her muscles in front of an online audience.  And since writers of the stage or screen get so few opportunities to hear feedback from audiences, it can be invaluable . . . and a reminder of why writers write . . . to have an effect on an audience . . . to motivate them to feel something.

Oh, and in addition, it’s great marketing.  (Insert mini marketing hand slap here.)

Because if you entertain, educate or inspire people online (or even better, all three), they’ll be even more excited about seeing you or your show in person.

Want to learn more about how to “market yourself as a writer? Click here to explore the 16+ courses available on The Producer’s Perspective PRO right now for just $27 your first month! Plus, call in on our monthly Office Hours call and ask me anything you want to know about the business, or your project in particular!


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Ken created one of the first Broadway podcasts, recording over 250 episodes over 7 years. It features interviews with A-listers in the theater about how they “made it”, including 2 Pulitzer Prize Winners, 7 Academy Award Winners and 76 Tony Award winners. Notable guests include Pasek & Paul, Kenny Leon, Lynn Ahrens and more.